Branding Strategy & Business Analytics Remote Externship in Collaboration with Beats by Dre
Branding Strategy & Business Analytics Remote Externship
MARKET RESEARCH
Learn branding strategy by analyzing consumer sentiment about Beats by Dre brand and its marketing campaigns.
Overview
This experiential learning program has been designed by Paragon One in collaboration with Beats by Dr. Dre to offer talented students an opportunity to develop and showcase their creative problem solving and critical thinking skills by working on real work projects. This program is a collaboration with the Consumer Insights division at Beats. This division represents the voice of the consumers so that Beats can leverage their perspective to make informed decisions. The three focus areas of this division are around identifying opportunities, optimizing, and monitoring performance. Consumer Insights is a cross-functional division supporting the marketing, product, and channel teams globally throughout the business. During the program, you will conduct a brand sentiment analysis to evaluate sentiment towards the brand and its communications.
The Experience
Through this externship, you will have the opportunity to work on real organizational challenges by providing actionable insights and proposing thoughtful strategic solutions. You will conduct primary research and detailed analysis of the consumer sentiment around the Beats by Dr. Dre brand and how GenZ audiences perceive the marketing campaigns and branding. You will recruit GenZ participants and use various data collection methods like surveys and interviews to determine social media strategy effectiveness, advertising effectiveness, and collect insights regarding different headphone brands. Through your research and analysis, you will provide Beats team members an independent lens on GenZ preferences and perceived value about different marketing channels/campaigns. The work will help the Consumer Insights division better understand GenZ trends and, therefore, design better communication strategies. During this externship, you will:
- Get familiarized with Beats by Dr. Dre's vision, mission, and brand philosophy.
- Learn about the terms and concepts in branding and marketing
- Research and identify macro consumer trends among GenZ
- Learn and practice using various methods of data collection like surveys, interviews, etc.
- Conduct a brand and communication sentiment analysis
- Analyze Beats brand positioning and compare it to competitors
- Use data analytics tools to discover insights about the company and its competitors to support the business strategy.
- Learn to organize, analyze, and visualize data using tools like Excel, Tableau, SQL
- Create and deliver a compelling presentation showcasing insights on how Beats can connect meaningfully with GenZ.
Qualifications
- Ambitious undergraduate and graduate students with a strong interest in consumer marketing and branding. This program is perfect for students interested in learning about branding strategy, marketing, and consumer insights functions and how to collect data, analyze it and generate insights to help a well-known consumer brand position itself in the marketplace.
Rolling start dates
The start date for this Externship is rolling and students will be evaluated on a first come first serve basis. Applications will close when the Externship is full.
Part-time and fully remote
This Externship is a 10-hour-per-week fully remote experience where all meetings and events are recorded.
Receive your start date with your acceptance letter
This remote Externship will last 8 weeks.
Required Academic Standing
This Externship is open to undergraduate students and graduate students.
Geographical Eligibility
This Externship is open to applicants all around the world.
Academic Credit Offered
About Beats by Dr Dre
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Their purpose is to connect consumers to the music, the people, and the culture that inspires them and inspires every individual to find their voice. Beats was acquired by Apple Inc. in July 2014.
Beats is not accepting or considering any applications for this Externship through other channels. Any effort to apply or reach out to Beats separately will adversely affect a student’s application.
How a Remote Externship Works
Application Process
After sending in your application, we'll reach out if we think you're a good fit. You'll send in a "Get to Know You" video and then participate in a live interview.
Week 1: Onboarding
During the first week of the program, you'll be setting goals for what you want to achieve in the upcoming weeks and familiarizing yourself with the industry, our platform, and your cohort.
Weeks 2-5: Research & Analysis
During the regular programming of the Externship, you will receive training and complete projects through our student platform. These exciting weeks are filled with weekly meetings, company meetings, student-led workshops, and virtual events like speaker series and networking sessions.
Present to Host Company
Top students will be selected to present their projects and findings to company leads and other senior leadership.